With the Coronavirus pandemic shuttering restaurants across the world and threatening their ability to stay in business, Buffalo Wild Wings launched a campaign reminding customers they can still have B-Dubs signature diarrhea from the comfort of their own home.
Responding to customer concerns that, amid the closing of the brick and mortar restaurants, they would no longer be able to enjoy violent dysentery while watching SportsCenter reruns on a Tuesday afternoon. Buffalo Wild Wings reassured it’s loyal customer base: everyone you went to high school with.
“We’d hate for this pandemic to cause our customers to miss out on the quintessential Buffalo Wild Wings experience of running to the bathroom fearful you will lose the ability to control your bowel movements,” Rachel Voss, the restaurant chain’s VP of Public Relations & Blue Cheese Dressing said in a company press release adding, “Just because our doors are closed for now, doesn’t mean the fun has to stop,” referring to the overpowering diarrhea famously associated with the Minneapolis headquartered company’s core product.
In response to the nationwide Coronavirus shutdown, the corporate sports bar began a comprehensive digital ad campaign that promotes ordering takeout and encouraging customers to bring home with their order the Buffalo Wild Wings atmosphere, complete with hot wings and loose stool.
“At first, I was worried quarantine would take away wing night with the boys,” Devin Roy, a Buffalo Wild Wings customer said, “But then B-Dubs said the diarrhea was inside of me all along.”
Additionally, to comfort their customers, Buffalo Wild Wings has expanded their menu offerings to include other aspects of their restaurant going experience including a sticky table, implicit misogyny, and an aggressive adult man screaming at UFC matches while you eat 2 pounds of chicken limbs.