To generate fan excitement after a disappointing last season, the Minnesota Wild has introduced a new mascot: a man quietly eating soup. Now, at each home game, ‘Man the Fan’ sits alone at a small booth next to the Wild bench, enjoying his cream of mushroom soup.
To engage with the crowd at games, Man the Fan will blow gently on his soup and send aroma waves throughout Xcel Energy Center in downtown St. Paul. Every time the Wild scores, Man is allowed to dunk a cracker.
“The first time I saw Gritty [the mascot for the Philadelphia Flyers] I knew we had to make a change,” said Mitch Helgerson, the Wild’s Senior Vice President of Marketing. “Gritty perfectly captured the essence of the Flyers with his deranged demeanor, haunting eyes, and unkempt body hair. Looking at our old mascot, Nordy, it was clear it just didn’t embody our fans the way Man the Fan does.”
Wild fans can also expect to spot Man the Fan wiping a dribble of soup off of his argyle sweater vest and scraping the bottom of his signature soup bowl to get one last spoonful of soupy goodness.
Helgerson was optimistic for this new era for the Minnesota Wild. “Maybe someday Man might even be able to eat out of the Stanley Cup.”
Man the Fan reacted to the news by raising their eyebrows slightly and giving a gentle nod.